Our style is assertive but casual, aiming for simple, conversational language. We try to make complicated things easy for our readers to understand and just as easy to tell further.
Facts are sacred
We do immersive, on-the-ground journalism, always talking to people to gather expertise and gauge for sentiment. We add links to our sources' social network profiles of whenever available.
We always back everything up with reliable and precise data, but we formulate that data in ways that are easy to grasp, even at the expense of slight approximation.
Our writing is civil and reverent but never sycophantic. All the while, it may contain traces of sarcasm, skepticism or indignation. We distrust by default and always push back on claims rather than enforcing them.
Comment is free
We hold strong opinions and do not shy away from including them in our reportage. However, we always label them clearly and do not give them take center stage or allow them to obscure facts.
An author would often report first-person, adding personal observation and trivia that adds to the atmosphere, sometimes even telling the backstory of their own writing along the way when that makes sense.
We state our limits and biases openly where they are meaningful to the story. We share what we don't know, are not quite sure of or were not able to find out enough.
But what's that odd taxonomy?
We crafted our own way to pigeonhole our work. Our articles are split between six thematic lenses, based on the 5W1H questions but wrapped in idiomatic expressions pulled from everyday life. Each question serves as a main entry point rather than single focus, with the article attempting to address all questions sooner or later.
Who knows: not just profiles or interviews but also leadership and innovation.
What's up: not just reportage or features but also trends and phenomena.
Where to: not just planners and reviews but also orientation and dynamics.
say When: not just forecasts or previews but also timelines and expectations.
How come: not just analysis or explainers but also mechanics and twists.
Why care: not just opinion or debate but also stances and stakes.