Our journalism is financed exclusively by the placement of thematically-targeted, properly-labelled banner ads, that aim for topical relevance, context exclusivity and high-value conversion. Each article features a single banner, prominent but not obtrusive, targeting an audience that's deeply engaged in the topic at issue. You can claim your desired ”real-estate” at advertising@romania.st
Concept
Standard's editorial marketing strategy revolves around the concept of microvirality. Articles are written in a compelling manner so that our readers from the respective featured industry – founders, professionals, workers and consumers – will share, forward and discuss the content in small groups or one-to-one conversations. Therein lies the opportunity for an advertiser; to be seen by the right kind of potential buyer: one that has the interest, the willingness and the cash at hand.
Audience
We do not chase numbers or make promises regarding audience, but experience suggests that – depending on topic and industry – such an approach may yield north of 1,000 auditable pageviews per article and an average close to 10,000 in the first week of publishing. Long-tail traffic would usually double or triple those numbers within a year.
Limits
We refuse ads related to gambling, sex, weapons, alcohol, tobacco, politics or anything as controversial. We also never publish any paid content, such as advertorials, lobby campaigns or hit-pieces.